The price of a bitcoin topped $900 last week, an enormous surge in value that arrived amidst Congressional hearings where top U.S. financial regulators took a surprisingly rosy view of digital currency. Just 10 months ago, a bitcoin sold for a measly $13.
The spike was big news across the globe, from Washington to Tokyo to China, and it left many asking themselves: “What the hell is a bitcoin?” It’s a good question — not only for those with little understanding of the modern financial system and how it intersects with modern technology, but also for those steeped in the new internet-driven economy that has so quickly remade our world over the last 20 years.
Bitcoin is a digital currency, meaning it’s money controlled and stored entirely by computers spread across the internet, and this money is finding its way to more and more people and businesses around the world. But it’s much more than that, and many people — including the sharpest of internet pioneers as well as seasoned economists — are still struggling to come to terms with its many identities.
With that in mind, we give you this: an idiot’s guide to bitcoin. And there’s no shame in reading. Nowadays, as bitcoin is just beginning to show what it’s capable of, we’re all neophytes.
Gamification. 70% of Global 2000 business wil be using a gamified application such as skills development by 2014.
Social recruitment. Companies using social networking sites for hiring purposes increased from 34% in 2008 to 56% in 2011
Employee engagement. With social media platforms employees are able to provide input into areas where they were previously excluded, such as company strategy and corporate citizenship.
Performance management. Social reinforcement of good performance provides encouragement for employees to deliver at expected performance levels, while getting the necessary recognition for their efforts in real-time.
Skills development.Knowledge sharing and peer learning via social platforms on a daily basis has become the norm as employees engage each other across social platforms.
Your Personal Brand Is More Than Your Follower Count
Your brand isn’t about numbers, it’s about how people experience you in real life.
We’ve been discussing personal brands at Fast Company for a while now—like since 1997—but most of the time when we discuss the Brand Called You, we fittingly focus on Twitter tai chi and LinkedIn leverage. While these mediums are essential, we do live at least some of our lives offline—and your personal brand is present there, though you don’t get automated emails about it.
What we need, then, is a more holistic perspective. Writing for Forbes, Glenn Llopis supplies us with one:
“A personal brand is the total experience of someone having a relationship with who you are.”
Branding isn’t acting the part—performing all day will drain you—but rather the consequence of living with authenticity. Like a wise woman once said, “brand is an exhaust fume from you running the engine of your life.”
Cloud services are creating a distinct sense of overlap and a blur of corporate responsibility as CMOs evaluate, acquire, and field extensive new IT capabilities for digital advertising, customer experience management, CRM, and other related functions across a growing set of touchpoints, which now include at a bare minimum traditional media, online media, social media, and mobile devices. A decade ago, much of the service delivery for these functions would be delegated under the CIO, who would support the marketing department and other groups in their IT endeavors as needed (although largely on IT’s schedule.)